Get your audiences right.
Marketing & Campaign Strategist for Events & Entertainment
CRM, Communications & Content | The Right Message for the Right Audiences
Entertainment / Events / Brands / Culture
Who am I?
Marcel Dekkers. M for short.
I help event and entertainment brands grow through campaigns that connect the right message with the right audience. My work sits at the intersection of strategy, content, CRM, and ticketing, with a strong focus on clarity, timing, and measurable results.
My motivation
Optimizing experiences
What drives me most is helping brands tell the right story to the right people, in a way that feels relevant, engaging, and effective. I enjoy solving complex marketing challenges, thinking ahead, and making campaigns stronger at every stage of the funnel.
What's it all about?
With 15+ years of experience in marketing, communications, and event campaigns, I’ve learned that strong campaigns are rarely just about great ideas. They’re about making the right choices, aligning stakeholders, understanding audiences, and turning plans into execution that actually moves people to act.
I especially enjoy working in dynamic environments where strategy and execution need to come together. Whether it’s campaign planning, content strategy, CRM, newsletters, or ticketing optimization, I bring structure, energy, and a practical mindset to the table. I like work that is both creative and commercial — and I’m at my best when I can help create momentum.
Campaigns and CRM, done right
I help festivals, venues and entertainment brands get the right message to the right audience, at the right moment. Whether you need a quick strategic check-up or ongoing campaign support, every service is built around one goal: turning data and storytelling into measurable results.
From a one-off Quick Scan to full-scale campaign and CRM partnerships, you'll find an approach that fits where your organization is right now — no unnecessary complexity, just practical expertise you can put to work immediately.
You might know me from...
I worked on these projects and for these brands
From early career beginnings in media to sold out events. Audiences always come first.
